Grow & Scale : Branding & Marketing Workshop
Instructor: Ricky Rollins
What to Expect
We’ll cover everything from market psychology and brand-building to pricing strategies and personal motivation. Through guided discussions and real-world examples, you’ll work through how to find your niche, define your “why,” and stay ahead of the curve with a strong brand identity and clear communication.
Skills You’ll Acquire
- Understanding market psychology and customer behavior
- Identifying the right market for your idea
- Discovering and defining your passion
- Basics of brand design and storytelling
- Setting prices that reflect value and strategy
- Communicating confidently about your offerings
- Staying competitive and adaptable in your field
What’s Provided
- Worksheets and guided exercises
- Resource lists and templates
- Group discussion and instructor feedback
Who Should Attend
Great for aspiring entrepreneurs, artists, makers, and anyone exploring how to turn an idea into a product or service. No business experience required—just bring your curiosity and drive.
Prerequisites/Safety Information
No prerequisites. This is a discussion- and reflection-based course; please bring a notebook or device for taking notes and working through exercises.
770 Chapel St
1st floor, past the back staircase
New Haven, CT 06510
United States
| Standard Ticket | $71.00 |
| MakeHaven Members | $60.00 |
Instructor or Event Lead
Ricky Rollins
Ricky brings over 15 years of experience across a wide range of creative and technical fields, including branding and marketing, project management, computer science, web and mobile app development, graphic design, photography and videography, social media marketing, visual arts, and music production. With a degree in Software Engineering from Paier College at the University of Bridgeport, Ricky combines deep technical expertise with a strong creative foundation. His teaching style encourages participants to think conceptually rather than just literally or visually. As Ricky puts it, “Don’t believe what you see—see what you believe.” This approach invites learners to dig deeper, question assumptions, and develop a mindset that connects critical thinking with creative expression. Whether teaching digital tools or creative strategy, Ricky’s goal is to empower students to see the bigger picture and approach their work with intention and originality.
Areas: Entrepreneurship & Startups, Life, Food & Venture
Need Based Workshop Price Adjustment
MakeHaven offers a price reduction for individuals who are below a threshold income level.
You can apply at: Workshop Price Reduction Request.
Notices
Learn about our event policies, such as cancellations and inclement weather: Event Policies Page
Find the answers to the most commonly asked questions about workshops and events Event and Workshop FAQ.
Accessibility
Our facilities undergo periodic reviews to maximize ADA compliance. We offer accessible bathrooms, elevators, and wide walkways. In tool usage, we aim for universal access and work individually to adapt tools for safe usage as necessary. If you anticipate needing an adaptation to participate in this event or have further questions, please contact us at events@makehaven.org.