IRL (in real life) Innovations was created to make the lives of our consumers safer, simpler or both. The foundation of IRL innovations is based on creating real-life solutions for real-life problems. IRL Innovations’ Inventing Method technology brings ideas to life. Our focus is on consumer products. Some ideas are simple by design, and others are technologically advanced. Regardless of complexity, our professionals have the know-how and experience to build an idea from conception to production