Data Dashboard

Development

Overall Goal

To diversify and increase MakeHaven’s revenue streams, ensuring long-term financial sustainability.

Objectives

Grow Annual Corporate Sponsorship
Increase Individual Donor Participation
Cultivate Durable $1,000+ Major Donors
Build a Strong, Consistent Grant Pipeline
Strengthen Fundraising Infrastructure and Long-Term Sustainability

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Key Performance Indicators

Wired KPIs

KPI Name	Current	Details	Goal 2026	Goal 2030	Trend
# of Recurring Donors Count of unique individuals with active monthly or annual recurring contribution plans.	39 98% of goal	—	40	60	8 Quarters
$ Annual Corporate Sponsorships Total annual revenue received from corporate donations and organizational sponsorships.	$8,334 Trailing 12 months 56% of goal	—	$15,000	$25,000	12 Quarters
# of Grants Submitted (Trailing 12mo) Count of grant opportunities with submitted documentation in the trailing 12 months. Period assignment uses due date (submitted timestamp not available in CiviCRM).	5 Trailing 12 months 50% of goal	YTD: 5Active pipeline: 11	10	12	Last 12 months
Grant Win Ratio % Percentage of submitted grant applications that resulted in an award (Won ÷ (Won + Lost)), trailing 3 years. Abandoned grants are excluded as they were never submitted.	50% 3 years, submitted only (16 grants) 150% of goal	—	33%	33%	8 Quarters
Donor Retention Rate % Percentage of individual donors from the previous year who contributed again this year.	32% 70% of goal	—	45%	60%	6 Quarters

KPIs In Development

KPI Name	Current	Details	Goal 2026	Goal 2030	Trend
No in-development KPIs currently listed.

Annual Data (history and targets)

This table runs past the current year on purpose: it puts each KPI’s measured history next to the targets adopted for the years ahead. Years through 2025 are measured actuals, 2026 is measured but incomplete (year-to-date for some KPIs, a rolling 12-month window for others, so it will not line up with a completed year), and later years are goals from the strategic plan, not forecasts or recorded data. Cells are flagged individually because a single year can hold a measured value for one KPI and a goal for another. An “n/a” means neither an actual nor a goal exists for that year.

Actual — measured, completed year
Current — measured but incomplete year
Goal — target we are aiming at, not data

KPI Name	2023	2024	2025	2026	2027	2028	2029	2030
# of Recurring Donors	n/a	n/a	35goal	40goal	45goal	50goal	55goal	60goal
$ Annual Corporate Sponsorships	n/a	n/a	$3,000goal	$15,000goal	$20,000goal	$25,000goal	$25,000goal	$25,000goal
# of Grants Submitted (Trailing 12mo)	n/a	n/a	8goal	10goal	12goal	12goal	12goal	12goal
Grant Win Ratio %	n/a	n/a	33%goal	33%goal	33%goal	33%goal	33%goal	33%goal
Donor Retention Rate %	n/a	n/a	40%goal	45%goal	50%goal	55%goal	57%goal	60%goal

KPI Calculation Notes

# of Recurring Donors: Count of unique individuals with active monthly or annual recurring contribution plans. Last snapshot: 2026-08-13 Source: CiviCRM: Count of contacts with active recurring setup OR tagged "Recurring Donor" (tagged contacts included in trend when they donated that quarter).
$ Annual Corporate Sponsorships: Total annual revenue received from corporate donations and organizational sponsorships. Source: Google Sheets: Trailing 12-month (last 4 quarters) total of Corporate Donations.
# of Grants Submitted (Trailing 12mo): Count of grant opportunities with submitted documentation in the trailing 12 months. Period assignment uses due date (submitted timestamp not available in CiviCRM). Last snapshot: 2026-08-13 Source: CiviCRM Funding: Count of grants with submitted documentation/link in the trailing 12 months (period keyed by due date).
Grant Win Ratio %: Percentage of submitted grant applications that resulted in an award (Won ÷ (Won + Lost)), trailing 3 years. Abandoned grants are excluded as they were never submitted. Last snapshot: 2026-08-13 Source: CiviCRM: Won / (Won + Lost), trailing 3 years. Abandoned grants excluded (never submitted).
Donor Retention Rate %: Percentage of individual donors from the previous year who contributed again this year. Last snapshot: 2026-08-13 Source: CiviCRM: (Donors in current 12mo who also gave in previous 12mo) / (Previous 12mo donors).

Annual fundraising summary

Year	Unique donors	First-time donors	# gifts	Average gift	Total raised
2026	477	369	773	$105.50	$81,554
2025	722	416	845	$128.74	$108,782
2024	97	33	118	$325.97	$38,464
2023	325	275	456	$128.22	$58,469
2022	110	109	134	$152.90	$20,489
2021	7	7	7	$49.37	$346

Gift range distribution

Current year-to-date

As of July 2026

Range	% donors	Donors	# gifts	Total $	% dollars
Under $100	57.2%	273	315	$12,548	17.8%
$100 - $249	27.9%	133	178	$20,344	28.8%
$250 - $499	12.2%	58	128	$18,592	26.3%
$500 - $999	1.9%	9	38	$5,530	7.8%
$1,000 - $2,499	0.6%	3	6	$3,575	5.1%
$2,500 - $4,999	0.0%	0	0	$0	0.0%
$5,000+	0.2%	1	2	$10,000	14.2%

Previous year-to-date

As of July 2025

Range	% donors	Donors	# gifts	Total $	% dollars
Under $100	58.9%	300	370	$11,098	14.3%
$100 - $249	27.5%	140	228	$19,636	25.3%
$250 - $499	9.6%	49	125	$15,384	19.8%
$500 - $999	2.4%	12	50	$7,247	9.3%
$1,000 - $2,499	1.2%	6	9	$8,282	10.7%
$2,500 - $4,999	0.0%	0	0	$0	0.0%
$5,000+	0.4%	2	3	$16,000	20.6%

Year-to-date pace

Year	As of	Total $	Δ vs prior year	Donors	First-time donors	# gifts	Average gift
2026	July	$81,554	—	477	369	773	$105.50
2025	July	$36,284	-$45,270	509	232	508	$71.42

Key insights

Member vs non-member donors

Twelve-month trend of how many donors are members versus the dollars they contribute.

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Data notes

Source: CiviCRM contributions (completed, non-test). Members are determined by active membership records on the contribution date.
Processing: Donor counts represent unique contacts per month; amount lines show total dollars from each segment.

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Recurring vs one-time giving

Highlights how recurring giving compares to one-time gifts over the past 12 months.

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Data notes

Source: CiviCRM contributions marked Complete; recurring is determined by a linked recurring contribution ID.
Processing: Bars show dollars raised per month while lines track the donor counts for each stream.

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Supplemental context – Additional charts and tables providing deeper context.

What People Told Us

Every channel we listen on in this area, and how much each collected in the last year. Red bars are channels that have gone quiet.

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Data notes

Evidence tier: Observed. Bar lengths are counts of submissions, with no interpretation applied.
Colour is a Think-level judgement: red marks a channel classified dormant, dead or never used by the cadence-adjusted staleness thresholds.
A zero bar is deliberately kept on the chart rather than filtered out. A question we stopped asking is the finding, and dropping it would hide exactly what this is for.
Full coverage detail, including who is submitting and whether channels are too thin to generalise from, is on the Listening health report.

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