We will build a diverse, cohesive, and vibrant membership community that supports MakeHaven’s long-term sustainability.
This table runs past the current year on purpose: it puts each KPI’s measured history next to the targets adopted for the years ahead. Years through 2025 are measured actuals, 2026 is measured but incomplete (year-to-date for some KPIs, a rolling 12-month window for others, so it will not line up with a completed year), and later years are goals from the strategic plan, not forecasts or recorded data. Cells are flagged individually because a single year can hold a measured value for one KPI and a goal for another. An “n/a” means neither an actual nor a goal exists for that year.
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Active membership headcount over time.
Annualized retention rate estimating the average share of members retained each year since joining.
Joined minus ended members per month with join/end overlays for context.
Share of members who accessed the space at least once per quarter, by demographic segment.
Share of active members flagged as at-risk each month — an early-warning signal for churn.
Detailed view of member retention over time, grouped by join date.
Active vs inactive members for each join year cohort.
Monthly churn totals stacked by recorded end reason (latest 6 months).
Month-end counts by lifecycle stage (onboarding, engagement, retention, recovery).
Recent join cohort progress through orientation, badge activation, and serial setup.
Key performance indicators for member outreach program.
Share of new members who earned at least one badge within 28 days of joining.
Why are members currently flagged as at-risk? Sorted by prevalence.
Total members who joined or ended each month (all membership types).
Latest 16 monthly snapshots of active membership headcount.
Collapses snapshots to one point per month using the latest capture inside each month (max 16 months).
Uses the latest snapshot per calendar year to show longitudinal membership scale.
Trend in total member appointments over time.
Share of Standard and Sliding Scale members still active 12 months after joining. Terminal Program excluded.
Annualized retention rate for the largest self-reported ethnicity groups, using the same cohort window as the overall metric.
Every channel we listen on in this area, and how much each collected in the last year. Red bars are channels that have gone quiet.
Shows how many active members are recorded in each membership type snapshot over time.
Shows how the membership mix shifts over time by converting each stacked bar to 100%.
Each month sums to 100% to compare reason share even when total churn volume changes.
Success rate of member outreach efforts over time.
Comparison of success rates by contact method.
Stated reason for every membership that ended in the last 365 days.
Breakdown by membership type across the selected periods.
Tracks the share of members who schedule their first appointment within 30, 90, and 365 days of joining.
Track facilitator outcomes and how often members leave feedback on appointments.
Annualized retention rate across members’ self-selected gender identities, highlighting the most common responses.
Compares annualized retention rates across the top membership plans (based on members with a main profile).
Average membership length for members grouped by the total number of badges they have earned.
How many badges members have earned, grouped into buckets.